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Analytical chemist · Wellness operator since 2017 · Santa Monica, CA

01 / 09 · Email · Paid · Organic · Analytics · Content

Miracle Noodle

Email program, paid media, organic growth, analytics, content, the build-your-own box and a 15-second film.

02 / 09 · Site · Academy · Sales

Emerald Bay Extracts

The site, the Budtender Academy, and three spots for a nurse-founded RSO brand.

03 / 09 · Email · Site · CRO

Allow Nourishment

Site fixes, the Skin School email course, and the product pages.

04 / 09 · Site · Email

Local Culture Ferments

Site and email for an award-winning fermented foods brand.

05 / 09 · Site · Film · Pitch

ILO Studios

A pitch site for a sauna, ice-bath and breathwork studio in Barcelona.

06 / 09 · Site · Template system

Barcelona hotel builds

A template system for boutique hotel homepages, built and sent.

07 / 09 · Directory · SEO · Product

RetreatVault

Owned. A rated directory of wellness retreats.

08 / 09 · Directory · SEO · Product

OkToDive

Owned. Compare the world's dive sites.

09 / 09 · Directory · SEO · Product

DumpsterComparison

Owned. Compare dumpster rental prices by city.

Most agencies read your numbers on Monday. We act on them every second.

I embed as your internal growth team, and an AI layer I built watches your site, ads, email, and organic search around the clock. When a number moves, the fix ships the same hour, not at the next status call. It is less dramatic than a monthly report, which is the point.

Free · no signup · runs in your browser

Audit your own store first.

Built from the checks I run on client accounts. Nothing gated, no PDF you have to trade your address for.

01

Speed check

Real Lighthouse scores and Core Web Vitals

Live
02

Break-even ROAS

True contribution margin, not gross

Live
03

PDP score

24 weighted checks on the page that takes the money

Live
04

Flow gaps

The eight flows that carry the revenue

Live
05

Popup teardown

Timing, offer, mobile behaviour

Soon
06

Checkout friction

Steps, fields, trust marks

Soon
07

Hook rewriter

Paste an ad, score the first three seconds

Soon
08

LTV : CAC

Payback months and the ceiling on spend

Soon
09

Schema check

Paste your HTML, find what's missing

Soon

Three a week · Instagram, YouTube, LinkedIn

I pull a brand apart and rebuild it on camera.

Monday

The site

Homepage, speed, and what the first screen actually says.

Wednesday

The offer

Product page, price architecture, checkout friction.

Friday

The follow-up

Ads, email flows, what happens after they leave.

Every finding comes with a screenshot or a URL. Nothing is asserted without evidence, and nothing gets torn down without a rebuilt version next to it.

Get your free audit.

Tell me the brand. I go through the site, the ads, and the email myself and send back what I'd change, with screenshots.